FERN & STONE

Fern & Stone is a heritage brand known for craftsmanship and innovation in luxury sleep. Tasked with elevating its brand presence, I developed comprehensive brand guidelines to ensure consistency across all visual and marketing touchpoints.

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By refining typography, color palettes, imagery, and tone of voice, I created a brand book that serves as a blueprint for cohesive storytelling. This guide empowers the company to maintain a strong and recognizable identity across all content, from digital assets to print materials.