IG CAMPAIGN

For the Baddie B “IG Lash” campaign, I led the full creative direction, bringing to life a bold, feminine visual story rooted in the viral Instagram Baddie aesthetic. From concept to execution, I designed a world dripping in pink neon, ultra-glam textures, and confident, high-gloss energy a visual language that speaks directly to Gen Z and millennial beauty lovers.

Knowing the campaign needed a face that embodied this unapologetic, digital-era glam, I recommended Isabella Bedoya as the star talent, a decision that anchored the entire narrative. Her signature look and confident presence perfectly aligned with our target audience and helped create instant brand synergy.

As lead designer and project manager, I developed the full visual concept, directed the styling and lighting moodboards, oversaw the set design, and managed post-production. The end result was a cohesive launch that elevated the Baddie B brand and made the IG Lash a must-have item for beauty trendsetters.

From product shots and influencer content to campaign visuals, every detail was crafted to maximize shareability and online engagement.