BADDIE B LASHES

Baddie B Lashes is more than just a beauty brand it’s a movement in feminine empowerment and self-expression. As the first designer for the brand, I was instrumental in shaping its identity, from logo creation to visual storytelling. The brand’s aesthetic is bold, confident, and unapologetically glamorous, mirroring the dramatic flair of its signature lashes. Every design decision was made with the intent to enhance confidence while paying homage to classic beauty ideals. My work helped establish Baddie B Lashes as a standout name in the beauty industry, redefining what it means to be a baddie.